How to Source Wholesale Swimwear for Your Fashion Store
Opening a fashion store can be exciting, but choosing the right products to stock is one of the decisions that can make or break your business. Swimwear is particularly interesting because it combines fashion, seasonality, lifestyle, and practical needs in one category. Customers may shop for a swimsuit before a summer vacation, a family beach trip, a cruise, a pool weekend, a resort getaway, or simply because they want to update their seasonal wardrobe. For a retailer, however, buying swimwear is not as simple as choosing a few attractive styles from a catalog. You have to think about sizes, silhouettes, colors, price points, target customers, product quality, inventory turnover, shipping, and replenishment. A collection that looks beautiful on a supplier's website may not necessarily be the right collection for your particular store. In my experience, the best approach is to treat swimwear sourcing as a complete retail strategy. Instead of asking, "Which swimsuits look good?...